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By Michael Armstrong

Advisor to trendy ideas in all fields of administration; excellent significant other for pro managers, in addition to an important reference publication for company and administration scholars. comprises over a hundred systematic and analytical tools used to help in decision-making and to enhance potency and effectiveness.

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Sample text

The general objective might be profit maximization, but the company’s product mix should be examined in terms of individual items, and price tactics applied individually, rather than Pricing ᔡ 23 singular pricing decisions applying to the complete range. Prices should adopt a customer focus, and this will determine whether the product is bought or not. Although the assumption behind market-based pricing techniques is that prices are a major factor in achieving competitiveness, this can also be attained through non-price competition.

Which target group or groups need to be covered? ᔢ Is heavyweight activity required at the beginning of the campaign to either launch or relaunch the product or the advertising idea? ᔢ Which medium or media mix is required to ensure optimum communication of the advertising? ᔢ What is the weight of advertising required in each medium from both a communication and a competitive point of view? 4. Buying – using negotiating skill, research backup and ‘muscle’ to negotiate the best terms with the media.

Mail order Mail order relies on catalogues to obtain sales, often using agents to administer orders and collect payment for a commission. There are also Distribution ᔡ 39 specialist mail-order houses that deal with a limited range of lines that are difficult to access in shops (such as specialist garden care materials). Noncatalogue mail order depends on magazine and television advertising and is normally used to sell a restricted or specialist range of products. LOGISTICS MANAGEMENT Logistics management, also known as physical distribution management, is concerned with obtaining materials from suppliers and storing, processing, retrieving and delivering products to the customer.

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